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Promotional Tools Used In Film Marketing

The Hollywood film industry is one of the biggest moneymakers in the world. Every year big time film studios create films with massive budgets in order to draw the masses to the theater with the hope that the film will become a weekend blockbuster. Billions of dollars are spent every year on the production of films in Hollywood.

And billions of dollars are made every year as well. Driving this money making machine is film promotion. Without proper film promotion, a film can expect lackluster results at the box office. In order to promote a film, film studios come up with massive marketing campaigns.

These campaigns are aimed to garner the interest of the film’s target audience and get them to spend money on a ticket to see the movie at the theater. Since a big part of a film’s success is judged on how well it does at the box office during its opening weekend, much of a film’s marketing strategy is focused on getting people to the theater during this weekend. To accomplish that goal, a film studio will target several means of promotion.

Amir Liberman Innovation Transforming Security

Amir Liberman is a person who was destined to greater
heights, one could tell this right from his early. The things he was
able to accomplish at a very tender age showed that he would achieve
great things in the world of innovation. When he was in his early
schooling day he was able to accomplish what his counterparts would not
even dream of, he developed a computer program. He was also very good in
numbers, something that greatly contributed to his choice of a career
as a mathematician.

What would climax his innovation ambitions was the
formation of Nemesysco Limited, a company which is famed for its
development of security solution which has transformed the field. Amir
Liberman came up with a layered voice technology a great improvement
from the tools which are used in lie detection.

The main
difference between the layered voice analysis technology based devices
and the traditional tools which were used in conducting a polygraph is
that the machine heavily relies on human voice to detect emotions.
Therefore chances of capturing the temperament, anxiety, anger among
other emotions are high. The person who is being subjected to the device
only needs to use a device equivalent to a mobile speaker and have the
voice recorded. This can be done either online or offline depending on
the situation. If the device is being used to conduct investigation,
using it online is recommended, since the interrogator will be in a
position to take more action based on the responses that are given. If
the person is providing false information, then one can take the
necessary action to direct the process in the direction which will force
the suspect to give the right information.

New Dam For Tibet

One of the biggest hydro-electric projects worldwide may be built on the upper parts of the Tibetan Tsangpo-Brahmaputra river. Lobbyists in China are pushing for this dam to be constructed to have access to the renewable energy in the Himalayas, despite the concerns of Bangladesh and India downstream which use the river for power and water.

The deputy general secretary Zhang Boting of China’s Society for Hydropower Engineering indicated that the construction of a huge dam located on the bend of the Tsangpo-Brahmaputra river would help the world because it may prevent 200m tonnes of carbon from being produced per year. 200M tonnes is equivalent to 1/3 of the United Kingdom’s CO2 emissions. He further commented that for the sake of the world every water resource that can be developed should be developed.

Zhang stated that only research has been done on the project. However, a government agency’s website has documents indicating that China is considering the massive 38 gigawatt hydropower facility. The facility would be over half the size of the Three Gorges dam and possess almost half the capacity of the United Kingdom’s electrical grid.

Fashion Boutique Marketing Copywriting

This is the third article in a five-part series that details exactly what you need to market your fashion boutique and make it a success.

Many marketers subscribe to the 40/40/20 rule of direct marketing, which states that 40 percent of your success depends on your offer, another 40 percent depends on the quality of your mailing list, and the remaining 20 is contingent on everything else. In general terms, this might be true; but for fashion boutique marketing image is what sells. Your customers want to know that when they buy from you, they’ll be stylish, sexy and confident. This is why powerful copy is so critical to fashion boutique success.

Four steps for writing winning fashion boutique copy

Tennis Racquets

The parts of a tennis racquet are the head, rim, face, neck,butt/butt cap, handle, and strings.

Modern tennis racquets vary in length, weight, and head size. 21″ to 26″ is normally a junior’s length, while 27″ or 27.5″ are for stronger and taller adult players. Weights of a racquet also vary between 8 ounces (230 g) unstrung and 12.5 ounces (350 g) strung. Racquets originally flared outward at the bottom of the handle to prevent slipping. The rounded bottom was called a bark bottom after its inventor Matthew Barker. But by 1947 this style became superfluous. Head size also plays a role in a racquet’s qualities. A larger head size generally means more power, and a larger “sweet spot” that is more forgiving on off-center hits. A smaller head size offers more precise control. Current racquet head sizes vary between 88 sq. inches and 137 sq. inches, with most players adopting one from 95-105 sq. inches.

Throughout most of tennis’ history, racquets were made of laminated wood, with heads of around 65 square inches. In the late 1960s, Wilson produced the T2000 steel racquet with wire wound around the frame to make string loops. It was popularized by the top American player Jimmy Connors. In 1975, aluminum construction allowed for the introduction of the first “oversized” racquet, which was manufactured by Weed. Prince popularized the oversize racquet, which had a head size of approximately 110 square-inches and opened the door for the introduction of racquets having other non-standard head sizes such as midsize (90 square inches) and mid-plus size (95 square inches). In the early 1980s, “graphite” (carbon fibre) composites were introduced, and other materials were added to the composite, including ceramics, glassfibre, boron, and titanium. The Dunlop Max200G used by John McEnroe from 1983 was an early graphite racquet, along with the very popular Prince “Original” Graphite. Composite racquets are the contemporary standard.

Photography Marketing Tip The Power Of Determining Your Target Market For Your Business

Trying to market a photography business without having a very specific “Target Market” is like trying to play football without a goal line. How will you ever make a touchdown, or know which direction you should be going?

I’m amazed at how many photographers just try to “get their name out there.” I hate that statement! It says nothing and means even less. What’s important to your success is WHO you go after in the market place.

Why? Because you have a limited budget – both in time and money. So you must pick very carefully who you want to work with, and then go after them with a passion. You can not be all things to all people, and expect to be truly successful in your photography business. You’re going to have to pick and choose.

Building A Record Label

Record labels continue to consolidate and internal departments continue to merge. However, it is important for future record industry executives to have some idea of the internal mechanisms that exist within a major label. In fact, independent labels have to incorporate many of the same responsibilities within their infrastructure in order to compete in todays marketplace.

Some of the departments may seem obvious to some of the more experienced readers. However, even you can benefit from knowing what tasks need to be tackled and accomplished in order to be a fully functional recording labelindependent or major.

It is important to remember that a record company is defined by foundational concepts:
1. Equity in the copyright of the sound recording
2. An ability to promote
3. An ability to distribute