The Hollywood film industry is one of the biggest moneymakers in the world. Every year big time film studios create films with massive budgets in order to draw the masses to the theater with the hope that the film will become a weekend blockbuster. Billions of dollars are spent every year on the production of films in Hollywood.
And billions of dollars are made every year as well. Driving this money making machine is film promotion. Without proper film promotion, a film can expect lackluster results at the box office. In order to promote a film, film studios come up with massive marketing campaigns.
These campaigns are aimed to garner the interest of the film’s target audience and get them to spend money on a ticket to see the movie at the theater. Since a big part of a film’s success is judged on how well it does at the box office during its opening weekend, much of a film’s marketing strategy is focused on getting people to the theater during this weekend. To accomplish that goal, a film studio will target several means of promotion.